It’s a scenario we see more often than you might think…
You’ve found your dream home. The agent showing you around seems friendly. Then you think:
“Maybe we should just sell through them too – it might help the chain.”
At first glance, it seems logical – maybe even convenient. But is choosing your estate agent based solely on who’s selling your next home actually the right move?
Here’s what to consider before you make that call.
✅ The Pros: What Makes It Appealing?
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You already have contact with the agent.
They know you’re serious, and communication feels straightforward. -
It feels like it might ‘smooth the sale’.
Some people believe using the same agent on both sides of the chain makes it more likely to go through quickly. -
It’s one less decision to make.
House moves are stressful – and choosing an agent is one more task. This can feel like an easy shortcut.
⚠️ The Cons: What You Might Be Overlooking
1. You’re choosing convenience over capability.
Just because they’re selling your future home doesn’t mean they’re the right choice to sell your current one.
Do they:
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Know your local market?
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Have recent sales results in your area?
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Offer strong marketing and realistic valuations?
2. Their motivation may be elsewhere.
Their primary focus could still be on the seller of the house you’re buying – not you. Are you just trying to “win favour”, and is that really necessary?
3. It rarely impacts the success of the chain.
Whether or not you use the same agent has little to no impact on whether the deal goes through. What really matters is having a proactive agent who can progress sales and communicate well with solicitors, brokers, and other agents in the chain.
4. You may miss out on better service elsewhere.
At Collyers, we’ve had clients who loved what we offered – realistic advice, flexible terms, local expertise – but still went with another agent purely because they were selling their onward purchase.
More often than not, they’ve later said:
“We wish we’d gone with you.”
🔍 What Should You Base Your Choice On Instead?
Here’s what really matters when choosing an estate agent:
✅ Evidence-based valuation – not just the highest price
✅ Flexible contract terms – avoid long tie-ins
✅ Strong marketing – Rightmove, social media, quality photos
✅ Proactive buyer matching – not just waiting for leads
✅ Local experience – not just a postcode on a map
✅ Clear communication and fast sales progression
💬 Our Advice?
Don’t make this important decision based on the wrong reasons. Choose the best agent for your sale, not someone else’s.
At Collyers, we’re happy to work alongside other agents – and we often do. But when we’re instructed to sell, our focus is 100% on you and your result.
If you’re thinking of moving and want a second opinion, we’re here to help.
📍 Book a Free Valuation
📍 Explore Our Sales Services
Collyers Estate Agents – Trusted Locals. Award-Winning Service. No Guesswork.
