It’s one of the most common comments we hear:
“Estate agent boards are just free advertising for the agent, aren’t they?”
And to be fair… in many cases, that’s not entirely wrong.
Estate agent boards do promote the agent. They’re visible, they’re recognisable, and yes — they’re a form of advertising. But does that mean they’re pointless for the seller?
Not at all.
In reality, boards are one of those things where every little helps.
📢 Let’s Be Honest – Boards Mostly Advertise the Agent
There’s no getting away from it — boards are:
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Branding
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Visibility
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Name recognition
They sit outside a property and remind passers-by which agent is active in the area. In many ways, it’s almost free advertising for the agent.
So if you’re thinking “This benefits them more than me” — you’re not wrong.
But that’s not the full story.
🧭 They Make Viewings Easier (And Less Stressful)
One of the most underrated benefits of a board is how practical it is.
Viewers can:
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Find the property easily
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Avoid driving up and down unfamiliar roads
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Turn up calmer and on time
Anyone who’s ever tried to locate a house using only a postcode and Google Maps knows how frustrating it can be.
Less stress before a viewing = a better mindset when they walk through the door.
And that absolutely matters.
🚗 They Catch the Right People at the Right Time
Boards work quietly in the background.
You never know who might notice:
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Someone driving past regularly
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A neighbour mentioning it to a friend or family member
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A relative spotting it and passing the word on
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A buyer who wasn’t actively looking but likes the area
That one person — the unexpected buyer — can sometimes make all the difference.
Even if it only works once in twenty cases, that one case could be the sale.
🧠 It’s Not About One Thing – It’s About Everything Together
Will a board sell a house on its own?
No.
But selling a property is rarely about one single factor.
It’s:
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Pricing
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Presentation
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Marketing
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Communication
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Follow-up
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And yes… sometimes a board outside the front
When you stack lots of small advantages together, they create momentum.
🤷 So… Do Boards Matter?
In most cases, boards probably help the agent more than the seller.
But they still help the seller.
They:
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Reduce friction for viewings
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Improve visibility
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Create local awareness
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Occasionally attract the one buyer you wouldn’t otherwise reach
And if there’s even a small chance it could help secure a sale — why not?
It can’t hurt.
💬 Final Thought
At Collyers, we don’t believe boards sell houses on their own — but we do believe in doing everything properly.
If something:
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Costs very little
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Improves the viewing experience
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Increases exposure
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And might help just once
Then it’s worth doing.
Selling a home isn’t about cutting corners — it’s about stacking the odds in your favour.
📞 Thinking of Selling? Let’s Do It Properly
If you’re considering selling and want a strategy that covers every angle — not just the obvious ones — we’re here to help.
👉 Book a Free Valuation
👉 Speak to Our Sales Team
Collyers Estate Agents – Thoughtful Marketing. Practical Advice. Proven Results.
