For many homeowners, selling a property is something they instinctively associate with spring or summer. Longer days, brighter photos, and gardens in bloom all sound appealing — but in reality, January is often one of the strongest months to launch a property.
As estate agents working across Barnstaple, Bideford, Braunton, Ilfracombe, South Molton and Torrington, we consistently see motivated buyers, reduced competition, and faster decision-making at the start of the year.
Here’s why January shouldn’t be overlooked.
🎯 1. Buyers in January Are Serious Buyers
January buyers aren’t just browsing.
They’re often motivated by:
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New year plans
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Job relocations
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Family changes
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A desire to move before another year passes
By the time January arrives, many buyers have already secured mortgage agreements and are ready to act quickly.
Fewer viewers — but stronger offers.
🏘️ 2. Less Competition Means More Attention
Many sellers wait until spring, meaning stock levels in January are usually lower.
This creates a key advantage:
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Your home stands out
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Fewer competing listings
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More focused buyer interest
In a quieter market, well-presented homes attract disproportionate attention.
📸 3. Presentation Matters More Than Seasons
While gardens look better in summer, buyers in January are far more focused on:
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Layout and space
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Heating efficiency
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Light and warmth
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Practical living
A cosy, well-heated home with good lighting often leaves a stronger impression than a summer garden alone.
💷 4. Pricing Is More Realistic
January pricing tends to be more grounded and evidence-based.
This means:
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Less inflated expectations
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Fewer price reductions later
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Stronger credibility with buyers
Correct pricing early in the year often leads to quicker sales and fewer fall-throughs.
⏱️ 5. A Head Start on the Spring Market
Homes listed in January are already established when the spring surge begins.
This gives you:
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More data on buyer interest
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Strong positioning if competition increases
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The chance to secure a sale before spring listings flood the market
Early movers often gain the biggest advantage.
🧭 6. North Devon Demand Doesn’t Switch Off
Unlike some areas, North Devon experiences year-round demand, driven by:
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Lifestyle relocations
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Downsizers
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Remote workers
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Families planning ahead
Many out-of-area buyers actively search in January while planning moves later in the year.
🏡 7. Agents and Conveyancers Are More Available
January is often quieter for professionals involved in the moving process, meaning:
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Faster communication
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Quicker progress once a sale is agreed
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Less congestion further down the chain
This can significantly reduce stress and delays.
💬 Final Thoughts
January is not a slow month — it’s a focused month.
For sellers who are realistic, prepared, and well-advised, it can be one of the most effective times of year to launch a property and secure strong buyer interest early.
If you’re thinking about selling in the new year, now is the perfect time to start planning.
📞 Thinking of Selling in January?
At Collyers, we provide honest advice, accurate pricing, and proactive marketing — whatever the season.
👉 Book a Free Valuation
👉 Speak to Our Sales Team
Collyers Estate Agents – Local Knowledge. Honest Advice. Award-Winning Service.
