What sellers need to know when an agent makes this claim
It’s a line many homeowners hear during a valuation:
“I’ve got someone on my books who would love this house.”
It sounds promising – even exciting – especially if you’re keen to sell. But in many cases, this is less about a serious buyer… and more about getting you to sign a long-term contract with the agent.
Just this week, one of our clients mentioned another agent said this during a valuation. But when pushed for proof? Nothing. And once the property hit the market? Surprise, surprise – the mystery buyer was suddenly no longer interested.
🚩 Why This Tactic Is Common – and Risky
Unfortunately, some agents use this line to gain your trust and secure a 12–16 week sole agency agreement. Once you’ve signed, you’re locked in – even if the supposed buyer never materialises. Often, they were never serious (or even real) in the first place.
Here’s the thing:
If someone’s genuinely looking for a house like yours, they’re already watching Rightmove and Zoopla.
The idea that you’ll miss out on a golden off-market opportunity is, more often than not, just a clever sales hook.
🧠 Smart Seller Strategy: What to Say When You Hear This Line
If an agent claims they’ve got a buyer ready to go, here’s what we recommend:
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Call Their Bluff – But Stay Polite
Say:“Great – feel free to bring them round. I’m happy to pay your fee if we agree a sale, but I won’t be signing a long contract unless a deal is done.”
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Don’t Sign Anything Binding
No matter how convincing they sound, do not sign a sole agency agreement or tie-in period unless the buyer is genuinely committed and the sale is agreed.You wouldn’t sign a mobile contract just because someone says they might call you.
You wouldn’t hand over the keys to your car just because someone says they ‘might’ want to buy it. -
Clarify the Fee Terms Upfront
Confirm what fee the agent expects if their buyer purchases, and make it clear that if no offer is made, you’re free to instruct whoever you like. -
Watch Their Reaction
Most agents who use this line either vanish when you don’t agree to sign – or claim they can’t bring their buyer unless you commit to a lengthy fixed-term contract.
That tells you everything. If they truly had a motivated buyer, they wouldn’t need a 16-week safety net to prove it.
👀 The Bottom Line
We’re not saying there aren’t genuine buyers on agents’ books – there are. We have them too. But at Collyers, we don’t use vague promises to tie you in. We’ll always be honest about buyer interest, and we’re happy to earn your trust – not just your signature.
If you're thinking of selling and want real advice (without the fluff), we’re happy to help.
👉 Book a free valuation with us
Or give us a call for a no-obligation chat.
Collyers Estate Agents – straight-talking, no-pressure advice from local experts.
